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The brand has been built on a single word core-value: reliability. In years 2011, 2016, and 2017, Nikai was labeled as a Super brand in the region, thus creating a formidable name in the world of electronics. Manufactured to stringent quality control standards and guided by a philosophy of excellence in quality, Nikai is known for its superior product. That has been the secret for its success. So right from inception, Nikai pegged itself as an international brand when it came to quality but sold on the premise of Innovation being made affordable. Nikai had the foresight to bridge that gap. However, there was a gap between the high-end players and the unknown low-price entrants. It was a market where every brand, from all corners the world was available. Nikai entered an already saturated-electronic-goods market where it was far from easy to be visible and known. Brand Nikai was set up in The primary years are usually the tough ones for any budding company. From air conditioners to televisions, from washing machines to microwave ovens, all your household requirements can be found under one roof with Nikai. It offers a wide range of over 400 home appliances and electronic products across all categories, in 60 countries with over 60 million satisfied consumers.
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This explains the endless accolades the group has earned like: the Dubai quality Award, ISO Excellence award, Dubai Service Excellence Award, and the prestigious Sheikh Khalifa Excellence Award in 2014 and again inģ The Unprecedented Growth of NIKAI Electronics Today, Nikai has established itself as one of the leading electronic brands in the region. And it is this foundational word that has found its way to every relationship, product and service that the group offers. The one common thread that connects all companies within the group is the ethos of trust wherein reliability is listed as a core value. As the world evolves digitally, Nikai in partnership announced the launch of Spotnik Technologies: a firm that specializes in providing solutions in the field of Digital Transformation.
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On their roster are some of the most reputed corporates in the city.
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It specializes in outsourcing and staffing services to large companies in the region. TASC, another company in the group was set up to meet staffing needs within the IT sector. The unprecedented success of the brand can be attributed to the superior quality of products sold at an affordable price. What started with a humble offering of a small line of kitchenappliances and electronics, has today grown into an enviable line up of over 400 products spanning all home requirements like TVs, Refrigerators, small and large home appliances and electronics. Nikai Electronics, was the next company to be set up. Later, the group further diversified its activities into the retail food business by associating itself as a franchisee for leading brands like SUBWAY & TGIF. Later Crescent General Trading tied-up with FMCG giants, like Unilever plc, to stock, market and distribute the vast portfolio of Unilever products in designated countries. The company s initial foray was into general trading and bulk movement of commodities: such as tea, coffee, rice and fertilizers, to various destinations across the world. Crescent General Trading was the first company set up by the Group. Its loyal customers believe in the strength and reliability of the products that Nikai as a group is associated with. The Nikai Group, with a task force of over 5000 employees across the region, has created a brand that stands tall on a foundation of trust. He is the man behind the success of the brand and is today fondly referred to as not only one of the most well-known businessmen in the region but also a revered philanthropist. Paras Shahdadpuri, an ex-diplomat who served the Indian government. 2 The Evolution of the Nikai Group Brand Nikai was started by Mr.